why is commission best?
The main differences between commission, pay per lead and monthly retainer agencies.
an overview.
At the outset, the biggest difference between commission only and other agencies like pay per lead and retainer, is that you only pay when a lead converts.
You don’t pay for non-converting leads or time – just tangible results.
risk.
Commission
Little to no risk. You pay a small amount of commission when a lead is converted and actual money lands in your pocket.
Pay Per Lead
You often pre-pay for a certain number of non-refundable leads. It’s the same price whether the leads are converted or not.
Retainer Agency
You pay regardless of whether a lead comes in. For these agencies, there’s little to no incentive to make you money and minimal accountability.
lead quality.
Commission
All leads generated are through your website, with your branding, products and messaging. You can be sure the lead is interested in you.
Pay Per Lead
Leads are often generated by generic web pages advertising your industry. It’s normal for you to compete with competitors for the same lead.
Retainer Agency
Because they get paid no matter what, lead quality doesn’t matter. For a retainer agency, it’s a numbers game. More leads = job well done.
freedom.
Commission
Leave whenever. No lock-in contracts or legalities making you stay. Although, it’s always advised to stay for 3 months to optimise the process.
Pay Per Lead
You’ve already paid upfront for your leads. There’s not much you can really do other than stick it out until all the leads have been delivered.
Retainer Agency
You’re often locked into a 3, 6 or 12-month contract with no way of getting out. A polite way of saying you’re technically trapped.
scope of work.
Commission
Everything is covered by the commission. Websites, ads, emails, CRM, automations, meetings, phone calls – you name it.
Pay Per Lead
As the name suggests, You are provided solely with a pre-determined number of leads, no other areas of added value are offered.
Retainer Agency
Will do anything you ask them to, however, everything they do for you is charged with a fee, billable either by month or hour.
relationship.
Commission
Essentially your marketing team. Performance-based means that goals are aligned and relationships are long and meaningful.
Pay Per Lead
Purely transactional. Often a short-term relationship, you pay upfront for leads as and when needed or on a recurring basis e.g quarterly.
Retainer Agency
Everything is billable. Meetings? Billable. Phone calls? Billable. Favour? Billable. The relationship is often superficial and short-term.
all sounds good?
fancy a chat?
Fancy a chat?
We'll demonstrate to you how commission advertising works. Fill out the form and we'll give you a call. Or call us on 01924 601 151.
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